MarketingFeeds » MarketingVOX

NAI Guidelines Keep BT Tactics in the Small Print

Posted: 18 12 2008 15:32:00 CET

Tags: [edit]

The Network Advertising Initiative (NAI), composed of top US web companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network, released a code of conduct for behavioral ads. The NAI acts...

Top

NAI Guidelines Keep Behavioral Targeting Tactics in the Small Print

Posted: 18 12 2008 15:32:00 CET

Tags: [edit]

The Network Advertising Initiative (NAI), composed of top US web companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network, released a code of conduct for behavioral ads. The NAI acts...

Top

Industry Buzz & Snippets: 12/18/08

Posted: 18 12 2008 15:15:00 CET

Tags: [edit]

Ad Networks and Analytics: Ad platform Panache is delivering its billionth in-video ad this month. Ad insertions rose 850% from 2007, Panache said, due to an increase in major networks and...

Top

Small Businesses Intimidated by Search Marketing

Posted: 18 12 2008 15:00:00 CET

Though they invest heavily in building an online presence, 59% of small businesses with websites don't currently use paid search marketing. And of those, 90% never even attempted it, according to a...

Top

Demographic, App Usage Tools Go Live for Facebook

Posted: 18 12 2008 14:40:00 CET

Tags: [edit]

Unofficial Facebook blog AllFacebook launched a demographic widget that enables marketers to review comparative Facebook statistics in charts format. Variables for up to three countries, genders and...

Top

Older Women More Purposeful Online than Younger Peers

Posted: 18 12 2008 14:30:00 CET

Tags: [edit]

Despite their later migration to the web, women in their 40s go online in more purposeful ways than younger peers. They are also more likely to shop online, post product reviews, do product research...

Top

Omniture Builds Online Yardstick for iPhone Apps

Posted: 18 12 2008 13:30:00 CET

Tags: [edit]

Omniture now measures apps on iPhone in its SiteCatalyst Offering. The subtool, App Measurement for iPhone, tracks ad clicks, purchases and pageviews — all in real-time, reports ClickZ. Apple...

Top

'Best' Holiday Ads: Target, Wal-Mart, Best Buy

Posted: 18 12 2008 12:35:00 CET

Tags: [edit]

Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy's, and Kohl's as favorites, according to a survey conducted for the NRF's Retail Advertising...

Top

November's Top US Web Properties: Coupon Sites Up 32%

Posted: 18 12 2008 12:20:00 CET

Tags: [edit]

The start of the holiday shopping season propelled several Retail site categories to double-digit traffic gains in November and sent droves of shoppers to coupon sites, according to the monthly...

Top

Web-Only NYTimes Needs 1.3B Page Views/Month to Survive

Posted: 18 12 2008 12:14:00 CET

Tags: [edit]

News websites need to pull as much as 200 million page views or more per month, in order to be of utmost interest to advertisers, according to a new report. "Based on our research, the conversation...

Top

Web-Only NYTimes Needs 1.3B Page Views/Month to Survive

Posted: 18 12 2008 10:14:00 CET

Tags: [edit]

News websites need to pull as much as 200 million page views or more per month, in order to be of utmost interest to advertisers, according to a new report. "Based on our research, the conversation...

Top

Yahoo Stores User Data for 90 Days, Max

Posted: 17 12 2008 14:30:00 CET

Tags: [edit]

With aspirations to set a new industry standard, Yahoo has executed a global 90-day data retention policy. According to the company, this stance "strengthens Yahoo!'s relationship of trust with its...

Top

Twitter Account Tracks Media's Erratic Employment Pulse

Posted: 17 12 2008 14:13:00 CET

Tags: [edit]

Proclaiming "no one can keep up" with the amount of change happening in the media industry, a cadre of 15 anonymous communicators started a Twitter feed to help fellow insiders stay up to date on the...

Top

Google Holds Fast to 72% of November Searches

Posted: 17 12 2008 13:50:00 CET

Tags: [edit]

Google accounted for 71.97% of US searches in the four weeks ending Nov. 29, 2008. Meanwhile, Yahoo Search, MSN Search and Ask.com received 17.70%, 5.45% and 3.35%, respectively, according to (pdf)...

Top

In Australia, Facebook Serves Lien Notices

Posted: 17 12 2008 13:40:00 CET

Tags: [edit]

The Australian Capital Territory Supreme Court has approved a lawyer's request to use Facebook to serve legally binding documents — in this case, a lien notice — after he failed, via email and at...

Top

Consumers Pursue Personal Interaction with Brands Online

Posted: 17 12 2008 13:34:00 CET

Tags: [edit]

Two-thirds (62%) of consumers say direct and personal communication with a company's online brand representative is preferable to ads or promotional materials from that company, according to research...

Top

In Australia, Facebook Serves Lien Notices

Posted: 17 12 2008 12:28:00 CET

Tags: [edit]

The Australian Capital Territory Supreme Court has approved a lawyer's request to use Facebook to serve legally binding documents — in this case, a lien notice — after he failed, via email and at...

Top

'Reputation Registry' Helps Authenticate Marketer Emails

Posted: 17 12 2008 12:00:00 CET

Tags: [edit]

The Direct Marketing Association (DMA) and Return Path have launched the DMA Reputation Registry, which helps members determine whether their mailing IPs are authenticated. Pointing out that...

Top

NY Governor Proposes iPod Tax

Posted: 17 12 2008 11:52:00 CET

Tags: [edit]

Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online. To download online content from a...

Top

Stell McCartney Brings Her '09 Collection Mobile

Posted: 17 12 2008 11:30:00 CET

Tags: [edit]

Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones. The campaign runs through January and marks the Gucci Group...

Top

UK Shoppers Flock to 'Net before Christmas

Posted: 17 12 2008 11:25:00 CET

Tags: [edit]

UK online spend last month surged 26% from October — and 16% from November of last year, according to figures released from the Interactive Media In Retail Group (IMRG) Capgemini e-Retail Sales Index...

Top

NY Governor Proposes iPod Tax

Posted: 17 12 2008 11:15:00 CET

Tags: [edit]

Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online. To download online content from a...

Top

Crain Comm to Cut 50

Posted: 17 12 2008 11:10:00 CET

Tags: [edit]

Crain Communications, publisher of trade pubs like Advertising Age, B2B and Creativity Online, has cut 50 editorial positions. It also shuttered the print edition of Financial Week, with the Dec. 7...

Top

In Australia, Facebook Serves Lien Notices

Posted: 17 12 2008 8:28:00 CET

Tags: [edit]

The Australian Capital Territory Supreme Court has approved a lawyer's request to use Facebook to serve legally binding documents — in this case, a lien notice — after he failed, via email and at...

Top

Crain Comm to Cut 50

Posted: 17 12 2008 8:10:00 CET

Tags: [edit]

Crain Communications, publisher of trade pubs like Advertising Age, B2B and Creativity Online, has cut 50 editorial positions. It also shuttered the print edition of Financial Week, with the Dec. 7...

Top

Dow Launches 'Sales Triggers' App for iPhone

Posted: 16 12 2008 14:49:00 CET

Tags: [edit]

The Dow Jones has launched Sales Triggers, an app for the iPhone and iPod touch. Sales Triggers provides to-the-minute data about select business changes — including management moves, mergers and...

Top

Industry Buzz & Snippets: 12/16/08

Posted: 16 12 2008 14:35:00 CET

Tags: [edit]

Ad Networks and Analytics: One Minute Media launched a "Self-Help" video platform. Each 60-second video enables users to improve their knowledge of various topics. One Minute has also developed a...

Top

Ad Spend Down 1.7% through Q3

Posted: 16 12 2008 14:30:00 CET

Tags: [edit]

Total measured ad expenditures in the first nine months of '08 declined 1.7% compared with the same period in 2007. And ad spend during Q3 was down 2.0% vs. last year, according to data released...

Top

FCC Puts Wireless Spectrum Plan on Backburner

Posted: 16 12 2008 13:20:00 CET

Tags: [edit]

A project to avail portions of advanced wireless services-2 spectrum to telecommunications companies, in exchange for free nationwide public internet services, has been put on hold until next year,...

Top

Google Suggest Incorporates Text Ads, Site Links

Posted: 16 12 2008 13:20:00 CET

Tags: [edit]

Google Suggest, a drop-down feature in Google Search that auto-completes prospective searches as users type them in, now features sponsored links. The ads currently only appear for select users. So...

Top

Social Streaming, Site Sharing Unify Yahoo Products

Posted: 16 12 2008 13:17:00 CET

Tags: [edit]

To support its ongoing Open Strategy, Yahoo announced a handful of new offerings and enhancements: Smarter Yahoo! Mail. Thought to be the broadest implementation of its Open Strategy initiative,...

Top

SocNet Ads Less Effective than Others

Posted: 16 12 2008 13:16:00 CET

Tags: [edit]

US online consumers that use social networking services (SNS) like MySpace and Facebook are less receptive to SNS ads overall, click less on SNS ads (57%) than they do on other forms of web...

Top

FCC Puts Wireless Spectrum Plan on Backburner

Posted: 16 12 2008 13:10:00 CET

Tags: [edit]

A project to avail portions of advanced wireless services-2 spectrum to telecommunications companies, in exchange for free nationwide public internet services, has been put on hold until next year,...

Top

Slight Lull in E-Commerce Sales Growth, Despite Record One-Day Sales

Posted: 16 12 2008 12:40:00 CET

Tags: [edit]

E-commerce sales during the most recent work week (December 8-12) declined a marginal 1%, although December 9 emerged as the highest online spending day on record, accounting for $887 million in...

Top

Hasbro Drops Suit Against Scrabulous Developers

Posted: 16 12 2008 12:30:00 CET

Tags: [edit]

Board game vendor Hasbro has dropped a months-old lawsuit against the makers of Scrabulous, a Facebook app for users that like to play Scrabble. Rights to the original board game are co-owned by...

Top

Retailers Focus on 'Green' & Print amid Holiday Budget Cuts

Posted: 16 12 2008 12:15:00 CET

Tags: [edit]

One-third (32%) of chief marketing officers at leading US retailers say their holiday marketing and advertising budgets have been reduced this season, according to a new study conducted after the...

Top

Aussie Gov't to Pilot Nationwide 'Net Filter

Posted: 16 12 2008 11:59:00 CET

Tags: [edit]

The Australian government is moving forward with plans to implement a nationwide online filter of objectionable material. The filter is one component of an $82 million cybersafety effort to protect...

Top

Aussie Gov't to Pilot Nationwide 'Net Filter

Posted: 16 12 2008 3:59:00 CET

Tags: [edit]

The Australian government is moving forward with plans to implement a nationwide online filter of objectionable material. The filter is one component of an $82 million cybersafety effort to protect...

Top

Hasbro Drops Suit Against Scrabulous Developers

Posted: 16 12 2008 3:23:00 CET

Tags: [edit]

Board game vendor Hasbro has dropped a months-old lawsuit against the makers of Scrabulous, a Facebook app for users that like to play Scrabble. Rights to the original board game are co-owned by...

Top

Google Tests Multiplicity of Search Improvements

Posted: 15 12 2008 14:05:00 CET

Tags: [edit]

Google has begun testing a potpourri of new features in search results, including enhanced page descriptions for select publishers, auto-correct for misspelled words, and the ability to jump to...

Top