MarketingFeeds » Futurelab
141203 items (0 unread) in 94 feeds
Adformatie
Admanager mobile
Marketing Online
Adfoblog
Adverblog
BrickmeetsByte
Resultblog
Brand Merchandise
Oberon Mediablog
Upstream
buxx.nl
buxx.nl
Mokka Marketing
Actmarto
Ymerce
ExperienceCurve
Hardcopy
Cristian Mezei
VueRoyale
fris_licht
Zoekmachine Marketing
chapter42
Saku.nl SEO blog
Seo Update
Google Blog
Roodlicht
Search Engine Land
SEOKING
Webconfs
SEO Handleiding
EdWords
SEO taal
Computable ICT-nieuws
Web Analytics Facts
Admanager SEM
Twinkle Magazine
TSVW I-Marketing
Netkesties
NU.nl Internet
For all of the news about Google's implicit threat to evict ad agencies from their traditional role as go-betweens for clients and their commercial content, now publishers of all types are getting in on the game.
by: John Caddell
Even companies who believe "the customer is always right," if there are very many of them left, don't mean it literally. They mean something like, "We try to accomodate the customer, even when they are wrong." But beyond addressing the immediate symptom (the heart of "the customer is always right" philosophy), there are valid reasons why you shouldn't dismiss (or disregard) customer stories that you don't consider accurate:
by: Roger Dooley
CBS aired a lengthy segment on “mind reading” that offered quite a bit of good information on how various labs are using fMRI to determine what people are thinking. Reporter Lesley Stahl began the piece at Carnegie Mellon University, where profs Marcel Just and Tom Mitchell are doing amazing work in which they use a computer to predict what object someone is thinking about (See CMU Computers Read Thoughts.)
Guest Post by: Frédéric Baffou
Procter & Gamble, Coca Cola or Nike are experts in steamroller approach when it comes to a worldwide product launch.
What about a Rock Band?
Metallica, one of the most popular metal band in the world, released one month ago their new album : Death Magnetic.
and yes..I am a fan of this band since the beginning.
by: Roger Dooley
Researchers in Italy and Switzerland have found carbon nanotubes to be bio-compatible and that the can be attached to neurons to boost the natural signal-processing capabilities of those neurons.
by: Dick Stroud
Well done the guys at Angry Britain who have found a way to make a few quid out of providing angry Brits with a channel for their discontent. I am sure the Web site doesn’t generate much in the way of advertising revenue but it shows that the recession does provide business opportunities.
by: Matt Rhodes
For our first post of the new year, I wanted to touch on two questions that often crop up when we talk to clients about their online presence and how they are and could use social media:
by: Joel Makower
Over the past few weeks, a series of fascinating full-page ads from IBM Corp. got the better of me. The company launched a series of "Smarter Planet" ads in November, running Mondays in the New York Times, Wall Street Journal, and other publications. They portrayed an image of IBM as a purveyor of solutions to the planet's environmental ills. I wanted to find out what was behind them.
by: Idris Mootee
In last week's Business Week Bruce Nussbaum pronounced that "Innovation" is Dead. Herald The Birth of "Transformation". To quote, “Innovation died in 2008, killed off by overuse, misuse, narrowness, instrumentalism and failure to evolve. It was done in by CEOs, consultants, marketers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything “new.”
by: Chris Lawer
Here’s an alternative healthy eating challenge for the New Year: How is it possible to innovate the banana, that prime symbol of commoditisation, that staple fixture of any self-respecting fruit-bowl? How can such an unremarkable, taken-for-granted fruit compete against the increasingly exotic fayre now lining the supermarket produce aisles – such as the kiwi, the mango, the papayas and the chikoo* ?
by: David Armano
Here's a 2009 reslolution you can actually make some work of. Taking control of your lifestreams and aligning them where they make sense. Many of us are publishing multiple streams of our lives that allow us to connect with, broadcast and share with others. Over the years, you may have gotten a bit messy with how many streams you actually produce and how they work with each other. Here's a few tips that have worked for me.
by: Idris Mootee
My first blog post last year was “Your New Year Resolution-Unlock Your Creative Mind”, so I decided to start this year with another post on the “creative” mind. There are lots of myths around what is the "creative class" and how they are often associated with jobs linked to design which is absolutely not the case. You can be very creative but never trained in any design discipline.
by: David Polinchock
As you know if you're a regular reader of this blog, I'm not always really crazy about the whole idea of WOM marketing. You can go to here to get a good primer on our thoughts if you're not familiar with them. But our basic thinking is this:
WOM is not a tactic or strategy by itself. It is the outcome of doing something really well.
If only one idea emerges from the profundity of "bests" lists and prognostications this holiday season, here's my entry:
Need is the new want.
It's a loaded statement. Here's what I think it entails:
by: David Armano
As we head into 2009, it's not only cliche to be it bit retrospective—but essential. I've always found that looking back is the best way to look forward. And looking forward is the best way to move forward. if you don't look where you are going, you'll likely stumble and hurt yourself when it could have been avoided.
For all the spending and related buzz about social media this year, it didn't do much for getting folks to actually buy anything, did it?
Frugality is a tough lifestyle choice to monetize.
Of course, people still needed to buy stuff to give to one another in celebration of the holiday of their choice. Products and services were still required to support the ongoing habits of eating, traveling, entertaining, etc. Consumers still consumed.
by: Joel Makower
What will the world of sustainability look like a decade from now? It's anyone's guess, of course, but most companies seem to be operating as if that world will look substantially like the one we encounter today. That's possible, but not probable. Things are happening too fast — politically, economically, environmentally, socially, technologically — to take the status quo for granted.
by: Idris Mootee
This has been a good week that I have some time to organize my life and do a little planning for the next 12 months. It is not a luxury but really a necessity. Time is a precious commodity for me.
by: David Armano
If you paid a visit to Barack Obama's Twitter page—you would see a moment frozen in time. The last message sent out was on November 5th, which on Twitter is a life time. It reads
"We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks."
by: Joel Makower
I'm not sure whether it was strategic or serendipitous that the World Business Council on Sustainable Development released a report on sustainable consumption just a week before a recessionary Christmas — a time when countless millions were torn between the desire to shop and insufficient means to do so. Either way, it made for enhanced reading of what already was a pretty enlightening report.
by: Eliane Alhadeff
Via: maniaTV
Brian Crecente, managing editor at Kotaku.com and respected gaming authority, appears on the latest edition of The War Room from maniaTV to weigh in some heavily debated topics including the future of the gaming industry, the rise of gaming Blogs, and publishing ethics when dealing with game sponsors.
by: Matt Rhodes
For the final in our series of Five things to do in 2009, I thought we’d go back to basics. Today we’re going to look at five ways you can engage your customers in 2009. One of the real benefits for brands of using social media or of building an online community, is that it can build sustainable engagement with your customers. Here are five ways to get this engagement.
by: Dick Stroud
A survey of 1600 UK consumers found that about two thirds of Britons regularly check the Internet for material about an online retailer before committing to a purchase. It appears that consumer-created content, such as online reviews or blog posts, are read by 46 % Britons prior to buying recommendations on a specific product before buying it.
by: Alain Thys
You probably already noticed, but we're taking life a little easier for the holiday period. So posts will appear, yet perhaps not every day. Nevertheless, I would like to take this opportunity to thank you all for regularly checking into our blog, and wish you all the best for Christmas and the coming New Year. Jan 5th we'll be back in full force !! Have a cool yule !
by: Michael Hoexter
In my last post on “picking winners”, the role of political and economic leaders and experts in helping shape the future low or post-carbon society started to become clear. We will not be able to rely solely on the impersonal forces of a market or market-based regulatory regime like carbon pricing and trading to build clean energy infrastructure rapidly. Even in our current economy, infrastructure always bears the brush-strokes of large-scale government programs or the work of the largest corporate entities and their founders.
by: Matt Rhodes
It’s almost Christmas, and for the penultimate in our Five things to do in 2009 series, I wanted to focus on one specific use brands can make of social media: online research communities. Of the communities we build and manage at FreshNetworks, many are specifically built for research. Even those that are not usually end up offering valuable insight into what consumers think. This insight is something every brand can benefit from, so today here are Five ways to use an online research community in 2009.
Yahoo's new limits on user data retention and Facebook's latest row over faux college groups illustrate the bizzaro-world conflict between too little and too much information in search, social media, and online life in general.
Why is it that companies know too much about us, and we know too little about one another? Shouldn't it be the other way around?
by: Eliane Alhadeff
Via: Muskedunder Interactive - Prolonging The Time A Consumer Is Willing To Spend With A Brand
Muskedunder Interactive is a Swedish Flash game studio. Their development is focused on browser games with no need for download or installation.
by: David Armano
There's a lot of talk about Twitter these days from upcoming books such as Shel Israel's Twitterville to how-to's like Twitter For Dummies. But there's a much bigger movement at play here that you need to grasp before you go diving into networks such as Twitter and try friending your way toward influencer status. I believe that one of the functions that networks such as Twitter does is to serve as something of a human powered feed, a real time living stream of links, content and conversation often times generated by our friends, peers or the people we look to as "filters"—individuals who we trust to seperate the wheat from chaff.
by: Matt Rhodes
For the second in our Five Things to Do in 2009 series, I wanted to turn on it’s head the usual round of predictions that we usually see at this time of year. Rather than make predictions about things that will happen in 2009, I’m going to do the opposite, so find below our Five things that probably won’t happen in social media in 2009.
by: Gary Hayes
At home in Bondi doing a bit of pre XMas spring (?) cleaning in-between playing PS3 games (Mirror’s Edge & Fallout) and present wrapping then came across two very old books on a ‘media’ shelf. I remember picking these two Yearbooks up in a dusty basement of one of the many book shops in Hay-on-wye, near to my uncles (Hereford in the UK). Some years later I used an excerpt of text from one of them in a presentation I gave in 1997 to stick-in-the-mud TV producers, when I was at the BBC to illustrate the parallels between the birth of TV from it’s radio womb and the ‘connected’ web from it’s computer womb.
by: Idris Mootee
We had a great company Christmas party last evening and it has been a very good year. I am grateful and very proud of the people that we have, everyone is carefully hand picked, not only every one of them is smart, creative and passionate for what they the do and strive for excellence. The Indian food and musicians were great too. I think we should play live music ourselves next year. Should start practicing now.
by: Roger Dooley
I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger King’s use of flame broiling puts its olfactory marketing a step ahead of its competitors, who mostly use conventional frying equipment.
Now, Burger King breaks new olfactory marketing ground with Eau de Whopper:
by: Alexander Osterwalder
This week I was in Madrid to work together with XPLANE, the leading company when it comes to visual thinking in strategy & business. XPLANE will help me with the visuals for some examples and processes in my upcoming book on business model innovation.
Together with Pablo Ramirez of XPLANE we worked on several things, including the business model of the Apple iPod. Here is a first sketch - open for your input & feedback...
by: Ilya Vedrashko
There are bunch of lectures and reading lists for courses in comparative media studies uploaded onto MIT's OpenCourseWare, including such gems as Sam Ford's American Soap Operas and Pro Wrestling.
While you are at it, take a look at the letter circulated by the department's alums on the importance of media education:
by: Scott Goodson
Someone sent me a direct Tweet today asking "what are the essentials of a lasting client and agency relationship in these new economic times?"
I don't think they've changed much from the advice Mary Wells wrote about in her famous book about account management.
