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Vanavond was er bij Boris van Velthuizen van Zanten thuis een brainstorm sessie over het komende Blog08 event in oktober (Yep de site is nog in Maintenance mode). Naast de aanwezigheid van de nodige cowboys waren Joost de Valk, Marco Derksen, de a......
When you think about the search buying cycle, you often start with a user's keyword search. However, that's not the entire buying cycle funnel. The first steps in the buying cycle are awareness and interest. It's difficult to generate awareness in search as someone has to first know about a product or service before they can search for it.
Traditionally, the awareness cycle has taken place through CPM (cost per 1000 impressions) buys on the traditional ad networks, or via ad buys on a specific site. However, it is possible to accomplish many of these buys through Google's AdWords program. If you use content network best practices, you can optimize these buys based upon campaign metrics once you set your goals.
With the launch of AdWords new keywords plus placements targeting, you have better control in buying both CPC and CPM ads via Google than in the previous days of the content network.
One of the reasons why the guitar has become a staple in pop culture is its immediate accessibility. In lieu of standard notation, guitar players have developed tablature - a more intuitive representation of a song that uses numbers to indicate which fret on a guitar each note is played. Even the most inexperienced musicians can usually learn the system in a matter of minutes.
One of the problems with tablature is that it does a poor job representing rhythm and the duration that each note is played - both of which are essential. To remedy this, most people play a recording of the original song as they examine a tab so they can figure out when to play each note. But this process is frustrating and time consuming.
Songsterr, a new startup that launched earlier this month, is looking to help guitar players skirt this issue by accompanying each song with an audio file that plays alongside it. The site’s Flash player will also automatically scroll through each tab, indicating exactly which note is being played.
While the player will be a great help to many novices, it’s lacking support for a number of techniques found in more difficult songs, like slides, bends, and vibrato. There’s also no support for multiple instruments, which are found in most popular songs, and some of the tabs are incomplete (for example, the Johnny B. Goode tab omits the song’s signature intro riff). However, the company says that it will improve on these issues within the next month.
The site is mimicking functionality that has been offered by downloadable software clients like Guitar Pro and Power Tab for years, but is doing it from within the browser - a big plus given the portable nature of the guitar, when you might not always be near your own computer. At launch, the site includes 150 songs and says that it will have 50,000 songs by the end of the month, along with support for user uploads in the Guitar Pro format.
Unfortunately, while the site is off to a good start and has a massive number of potential users, it’s likely going to get derailed by lawsuits from the record industry. Many of the web’s most popular tab sites have been waging a losing war with copyright holders for years, as even user-created tabs for songs are considered infringements. The company is based in Russia so it may be able to avoid the lawsuits for a while, but don’t expect this one to last if it can’t secure some deals with record labels.
CrunchBase Information Songsterr Information provided by CrunchBaseCrunch Network: CrunchBoard because it’s time for you to find a new Job2.0
(Click the image for a full-size version)
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Video, Music & Image Search
Web Analytics
Recent Hot Items From Sphinn, Our Social News Sharing Site:
For those of you who read WSJ for the articles, the new BlackBerry-compatible WSJ.com Mobile Reader will open up the nasty walled garden that is WSJ.com. The application will be free and most of the content will be open, although there are plans to lock it down in the near future. The application will draw in stories from WSJ.com, AllThingsD.com, and MarketWatch.com.
You can track specific companies and get 30-minute old stock quotes on the fly. Why no iPhone implementation? Until HSBC pulls the trigger on Apple, the iPhone isn’t quite WSJ’s audience.
Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0
The real estate slump may still be helping to drag down the economy, but real-estate sites like Trulia and Zillow seem to be holding up just fine. In fact, the number of monthly unique visitors to Trulia has more than doubled to 2.4 million over the past year, according to comScore. Zillow, in contrast, remained steady at 1.9 million U.S. uniques in July.
The strength of these real estate sites in a down market makes sense since prospective buyers (those that are left) now have more time to look around and research their dream homes. Both Trulia nd Zillow do a good job of letting you slice and dice your search by any number of variables (price, location, number of bedrooms, square footage, type of home). Unfortunately, neither one offers a way to filter out homes that suck.
Both also offer market stats, and additional information about local schools and such. Zillow perhaps has a few more bells and whistles, such as its famous Zestimate, which might explain why visitors pent 41 million minutes on the site in July versus 12 million minutes for Trulia. People love doping vanity searches and checking out how much their neighbor’s houses are worth. Zillow also serves up larger photos of houses than Trulia in search results. So maybe Zillow is doing a better job with engagement.
Or maybe home searchers are finding what they need faster on Trulia. From my own anecdotal experience, Trulia seems to offer more comprehensive search results for specific towns and neighborhoods. One exampe: Trulia turns up 97 results for a house search in Chappaqua, NY; Zillow turns up only 83. (I’m sure I could come up with a counter-example for Zillow if I looked long enough). But when you are looking for a house, that is really all that matters. The real-estate search engine that captures the most listings and shows you the most relevant ones will win. For whatever reason, it looks like Trulia is winning mind- and market-share.
What’s your favorite real-estate search site?
Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.
We’re a gadget blog, true, but that doesn’t mean we can’t get a mean drink on when we’re cornered. Luckily, Maestro Dobel was nice enough to send us a bottle of their $74.99 Diamond Tequila, offering us entree into a world that was once reserved for Jay Z and mortgage brokers between 2002 and 2007.
Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.
We’re seeing a lot of desktop metaphors moving to Web interfaces in the browser. The latest example to cross our inbox is Microspaces, a service in private beta that lets you organize Web pages in folder-like Microspaces. But unlike desktop folders, the contents are made up of Web pages, so they are constantly updated. In that sense, each Microspace folder is somewhat like a browser tab, except you can collect multiple Web pages in each one. Thus the pages are nested inside one another.
Each Microspace is searchable, embeddable as a widget, and can be accessed by a unique URL. You can also put widgets and Web apps inside Microspaces, in addition to Web pages.
An example of how this works can be found at Storylinez, or you can watch the video below. (More videos are available on the Microspaces site, and you can sign up there for a private beta invite as well). It is all based on Ajax, and was designed by Mike Buchanan.
I like the fact that people are playing around with more visually rich browser interfaces, but I am not convinced that you gain more in visual information here than you give up in speed versus simpler text-heavy solutions to the same problems (RSS feeds, Netvibes, bookmarks, etc.). But it’s a step in the right direction.
Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.
Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords. In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case studies to demonstrate successful marketing strategies. Stokes bases his information on 15 years of search marketing experience as well as competitive intelligence data from AdGooroo.
"Readily available marketing tips and tutorials, accessible on the Internet and other public forums, tend to be outdated or incorrect, while the techniques that really deliver results are kept close to the chest of those in the dominating minority,” explains Stokes. “This doesn’t have to be the case, and the book provides the majority of search marketers with the tools and insights they need to improve their performance and level the playing field.”
The book is available through major retailers. You can read samples from the book here.
Related Reading:
AdGooroo Names Power Users
When Being First Isn't Worth It
77.4% of Search Ads to Google in Q2 2008
Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads
Google has launched a new tool within Google Webmaster Tools that allows Webmasters to create custom 404 pages.
To access the tool, go to Google Webmaster Tools, then click on tools on the left and then click on "Enhance 404 pages." You can then copy and paste the widget code from the Google site, into your page template. For example, I set up a page at the Search Engine Roundtable at seroundtable.com/advertize.html, notice I spelled advertise, with a "Z." Google automatically notices that I have a page at advertise.html, and offers that as an option for people to visit. Here is a screen capture:
Want to search Google for results that don't include sites under the Google umbrella? Try Google Minus Google. The site shows YouTube-less, Knol-less, and Blogger-less results.
The site was started by Finnish blogger Timo Paloheimo, who was inspired by an article in the New York Times asking the question, Is Google a Media Company? Paloheimo claims he received 3,000 visits the very first day.
via NYT
Related Reading:
Is Google Becoming a Portal?
Google Blog
